EFFECTIVELY MARKETING YOUR LUXURY MARBELLA HOME

In a competitive property market like Marbella it is important to choose the right real estate agent to not just list your home for sale, but to actively showcase it.

It is essential to select a professional agency such as Nordica Sales & Rentals, as we have the knowledge gained from 30 years specialising in Marbella and Nueva Andalucía properties to achieve a sale in a timely way at the best possible price.

Fall in love with Marbella property
We use a variety of integrated marketing tools to not just publicise your property, but also make it stand out from others and encourage prospective purchasers to fall in love with it.

While we, of course, advertise listed properties at international property fairs, on the internet and through social media, to name just three ways, we find that the personal touch is still – as it always has been – highly important when it comes to convincing a purchaser that they have found the perfect home.

Showcasing special Nueva Andalucía homes
For that reason, when we have an extra special property on our books we organise an open house to showcase its unique features to as many people as possible, while causing a minimum of disruption to the homeowner.

Such open houses can be restricted to just trade professionals from carefully selected partner agencies, with the idea being to maximise the expert personal attention the sale of the property will receive. After all, having viewed the unique features of a home for themselves, real estate agents are far more likely to show their own clients the property in a private viewing. No matter how wonderful a villa may be, merely sending an email with details does not have the same impact.

Advantages of holding an open house
Open houses for prospective purchasers to view the property, rather than agents, can also be a useful tool. The main advantage is that we can maximise the numbers of our international clientele who see your home in a short period of time. It also minimises disruption to the homeowner, who can feel confident in the knowledge that his or her house is being viewed and getting maximum exposure.

However, it is important to realise that not all properties are suitable for open houses. Much depends on the home, its location, condition and the partnership between agency and owner in promoting the property. For more advice on how to effectively market your home, please contact us and we will be only too pleased to discuss the best way forward.