The revival of property exhibitions

There was a time when you could say there was an annual circuit of property exhibitions that spanned much of the globe. It was certainly true of the Costa del Sol, an area to which many were introduced during holidays but where a lot of people also decided to buy after visiting an exhibition back home.

At the time the epicentre of the market for properties in Spain was in the British Isles, and the UK alone was home to a lively calendar of property exhibitions stretching from Scotland to London. Then two things happened: the financial crisis and the continued growth of the Internet and its importance within the global economy and the ways we do things.

The financial crisis stopped the idea of buying a home abroad in its tracks for some time, and when it recovered now some years ago the Internet had become the dominant way of promoting goods and services, including homes on the Costa del Sol. The main focus was therefore on building attractive websites with fast and efficient property search functions, supported by an effective online strategy that ensured the best results when people used keyword searches to find the properties for sale in Marbella and its surroundings.

Amid this new drive dominated by SEO and CRO, people sometimes even forgot that real estate is above all a people business where personal contact and service, but also personal know-how, contacts and efficiency remain key elements that spell success for agent, vendor and buyer alike. Those who combine the above skills with an eye for modern means of marketing are successful in this dynamic and highly competitive industry, but gradually it also became clear that property exhibitions were most certainly not a thing of the past.

To the contrary, they continue to play an important role in offering one-on-one information and presentations about the product, location, amenities, lifestyle, purchase processes and also the tax ramifications for people who have already searched online for overseas properties in their price and interest range. Thus pre-informed, most people looking for a home abroad are also pretty clear about where and what they want to buy, but still looking for more detailed specific information, as well as the perfect property for them.

Property exhibitions are an ideal step before you fly over to look at potential new homes to buy in Marbella and similar lifestyle locations, and they have proved highly popular in Scandinavia, the Benelux, Germany, France and the UK. Contact us for more details about Spanish property exhibitions near you, or to find out about the best homes for sale in Marbella.